AM// Guides
Marketing, analytics and sales: practical guides
Calculations and checklists for business owners and online stores who want to understand where their budget goes and what actually delivers results.
Web · Landing pages · CRO
Landing pages: how to attract better qualified leads
Connect your ad, offer and contact form on one landing page. A practical plan for clear messaging, mobile usability and measuring qualified enquiries.
SEO · GEO · AIO
SEO, GEO and AIO: prepare your website for AI search
SEO, GEO and AIO without empty promises: clear answers, authorship, sources, internal links and technical checks for search engines and AI answers.
Automation · CRM · Sales
Lead automation: from contact form to CRM
Connect your contact form, email and CRM without losing enquiries. Define statuses, ownership, delivery checks and the boundaries of an AI assistant.
Meta Ads · Planning
How much should you budget for Facebook and Instagram ads?
Calculate a starting Meta ads budget using your margins, acceptable customer acquisition cost and test objective, with a worked example and checklist.
E-commerce · Profitability
ROAS and profit: when do ads actually make money?
A worked example explains why a ROAS of 4 does not automatically mean profit. Calculate break-even using margins, returns and advertising costs.
GA4 · Conversion measurement
How to check whether GA4 tracks enquiries and purchases correctly
A practical GA4 checklist: consent, Realtime, DebugView, successful form submissions, purchase events and duplicate tracking checks.
Examples are illustrative. They do not represent individual client results or a promise of performance.