Performance marketing
I plan, set up and optimise Meta Ads and digital campaigns — from the offer and audience to scaling the budget.
Meta AdsMedia buyingCampaign strategy
PERFORMANCE MARKETING & DIGITAL GROWTH
I turn digital marketing into a clear business system.
I’m Aleksandar Mutnjaković. I connect strategy, campaigns, analytics, web and sales to show what works, why it works and what to do next.
I base decisions on dataI focus on profitable growth
DEVELOPMENT +PERFORMANCE +ANALYTICS +E-COMMERCE +AUTOMATION +SALES SYSTEMS
01 / THE SHORT ANSWER
How do I help digital marketing deliver business results?
I’m a consultant in performance marketing, development and digital growth.I help brands and e-commerce teams connect ads, analytics, their website, automation and the sales process.
- I find where the system loses money or opportunities.
- I set priorities and measurable next steps.
- I take part in implementation, verification and optimisation.
02 / FROM UNCLEAR TO CLEAR
I kept the nickname. I raised the standard of my work.
“Mutni” is the nickname I have had for years and the basis of my first recognisable digital identity. Today I sign my work with my full name — Aleksandar Mutnjaković — because I personally take responsibility for it.
AM// preserves that continuity. For me, the two slashes mark the line between a problem and its solution: where I turn an unclear signal into data, data into a decision, and a decision into the next step.
“I turn a complex digital problem into a clear business move.”
01Data drivenI start decisions with evidence, rather than assumptions.
02Business firstI connect marketing with revenue and healthy growth.
03Hands-onI move from strategy to practical implementation.
04TransparentI explain clearly what I know, what I am testing and what comes next.
03 / SERVICES
I connect marketing, technology and sales.
I adapt every engagement to the actual problem — from audits and advice to full implementation and ongoing optimisation.
Tracking & analytics
I set up GA4, Google Tag Manager, Meta Pixel and CAPI to track the journey from the first click to a sale.
GA4 / GTMPixel / CAPIConversion tracking
E-commerce growth
I connect ads, sales pages, the offer, product feeds and user experience into a more profitable system.
WooCommerceCROFunnels
Web development
I build fast websites, landing pages and digital products that explain the offer clearly and guide visitors towards action.
React / Next.jsWordPressLanding pages
Automation & AI
I connect forms, CRM, automation and AI assistants to handle enquiries faster and reduce manual work.
AI assistantsAutomationIntegrations
CRM & sales growth
I build lead generation, outreach and CRM processes so that every opportunity has an owner and a next step.
CRMLead generationSales enablement
04 / CASE STUDIES
How I think when looking for the real problem.
These analyses show what I check, how I make decisions and what I would fix first. I do not publish confidential client data.
META ADS / AUDIT
Read the analysisI opened a client’s Meta Ads account, and this was the first thing I saw...
META ADS / PREPARATION
Read the analysis3 things I check before spending €1 on an ad
FACEBOOK ADS / DIAGNOSIS
Read the analysisThe client says Facebook ads do not work. Here is the real problem.
WEB / CRO
Read the analysisHow I would improve this website in 30 minutes
E-COMMERCE / CRO
Read the analysisWhy more visits do not automatically mean more sales
DEVELOPMENT / SYSTEMS
Read the analysisWhen a website needs a better system rather than another plugin
PERSONAL EXPERIENCE / MARKETING
Read the analysisWhat I learned when 50,000 people followed me before I even knew the term performance marketing.
05 / WAYS TO WORK TOGETHER
I get involved where I see the greatest impact.
Sometimes I provide a diagnosis, sometimes I set up a system, and sometimes I work with a team continuously. Before starting, I define the deliverables and completion criteria clearly.
06 / HOW I WORK
From diagnosis to continuous progress.
I give every stage a purpose, deliverable and next decision, rather than offering generic packages or vague promises.
01
Understanding
I understand the goal, business model, audience and current situation.
02
Audit
I review the data, channels, technical setup and bottlenecks.
03
Priorities
I create a plan with a clear order, responsibilities and measures.
04
Implementation
I set up campaigns, tracking, content, a website or a sales system.
05
Optimisation
I test, analyse and improve the system based on the signals.
07 / TOOLS & TECHNOLOGY
I choose tools that give me a clearer signal.
I use technology to work faster, preserve data quality and make more reliable business decisions.
Meta Ads ManagerMeta Events ManagerGoogle Analytics 4Google Tag ManagerGoogle Search ConsoleGoogle AdsLooker StudioReact / Next.jsWordPressWooCommerceRailwayCloudflareGoogle SheetsCRM systemsHTML / CSS / JS
08 / FAQ
Before we start working together.
Answers to common questions about my work, scope of engagement and expectations.
Who is Aleksandar Mutnjaković?
I’m Aleksandar Mutnjaković, a performance marketing, development and digital growth consultant from Serbia. I connect paid advertising, analytics, web, e-commerce and sales processes into one measurable system.
What does the nickname Mutni mean in my brand?
Mutni is the nickname I have had for years and the origin of my first recognisable digital identity. Today I sign my work with my full name, while AM// preserves continuity and authenticity.
Do I only work on advertising?
No. I get the best results by connecting the offer, tracking, landing page, campaigns and sales process. I can solve one problem or organise the entire system.
What kinds of clients do I work with?
I mainly work with e-commerce brands, service businesses and teams that need a practical combination of marketing, technology, development and sales.
How do we start working together?
We start with a short conversation about your goal and current situation. I then prepare an audit or a clear proposal covering priorities, scope and how to measure progress.
Do I set up GA4, GTM and Meta Pixel?
Yes. I define a tracking plan, set up or review GA4, GTM and Meta Pixel/CAPI, and document the key events and conversions.
Do I build websites and automations?
Yes. I build websites, landing pages, lead workflows and automations, then connect them with analytics, campaigns and CRM processes.
Do I guarantee a particular ROAS or number of sales?
I do not promise numbers without data. I systematically improve what I can measure and control, with transparent findings and decisions based on real results.
09 / CONTACT
Tell me what you need.
I’ll reply personally.
Choose an area, briefly explain what you want to solve, or leave your contact details. Your enquiry goes directly to my email.
aleksandar@mutnjakovic.comAM// digital assistantOnline · choose the next step
Do not enter passwords or payment card details. I will only use your email and phone number to respond to your enquiry.