WEB / CRO
How I would improve this website in 30 minutes
In the first 30 minutes, I look for a few changes that can quickly clarify the offer and increase quality enquiries.
A guest wants a room, not a menu tour
For one hotel project, I prepared a page proposal featuring seven room types. Room selection, photographs and two clear actions were central: view details or start a booking. Date and guest fields had a clear place, while longer text about the property moved further down.
That order follows the visitor’s question: what can I book, and how do I continue? The proposal uses actual room types and keeps the existing visual direction. Its value lies in the structure: information that helps selection comes before information that simply introduces the business. Guests get a clearer offer, and the owner gets a concrete direction for improving the booking journey.
The first 30 minutes: three passes
The first pass checks understanding. I read the opening screen and ask who the offer is for, what the visitor gets and where to continue. The second checks phone use: navigation, buttons, product or service selection and contact. The third checks trust: specific information, understandable terms and evidence the business can support.
I also check obvious technical obstacles, such as a broken link or unclear form response. Thirty minutes is an initial review of priorities, not a promise to repair the entire website in that time. I separate deeper issues and required access from changes that can quickly clarify the offer.
From an observation to an actionable change
I do not stop at ‘the website should look more modern’. I describe what the visitor is trying to do, where they get stuck and the proposed change. Examples include placing contact beside the offer, explaining what a form submits or creating a direct route to a particular room. Every task has a purpose the owner can understand.
After a change, I check the same action on a phone and a computer. Where possible, I connect it to measurement to see whether visitors reach the next step. You get a clearer website journey and priorities you can implement without unnecessarily replacing a recognisable design.
What I check
- On the first screen, I explain who I help, what result I offer, and provide one clear call to action.
- On mobile, I remove unnecessary elements, check speed and shorten the path to contact or purchase.
- I add evidence, address the main concerns and check that key actions are measured correctly.
Conclusion
In 30 minutes, I can remove the biggest sources of confusion. I then build further growth through data, testing and content.
Facing a similar problem?
Send your website link and the action you want more of: contact, purchase or booking. I can review the journey to that action and suggest where it makes most sense to begin.
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